Ariat

Ariat was founded by Beth Cross and Pam Parker.  They wanted to provide performance technology for riders who had inadequate equipment. (Ariat, 2019)  In 1991, Ariat revolutionised the riding boot by bringing athletic shoe technology to equestrian riding boots.  From here on out, Ariat kept introducing new technology and information to footwear and apparel.

Ariat has developed a range of products to offer such as western, English, denim, work and outdoor. They are on offer to residents of the UK, Europe and USA. Ariat has partnered with USA Olympic teams, FEI and sponsored athletes in other world known equestrian events.

Ariat Believes in Innovation, Dedication, Balance, Athletes and Never Settling.

Ariat (2019) Our Story Available at https://www.ariat.com/about-us.html (Accessed: 10th March 2019)